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We have MANY people who give us the ability to bring these products to market but the three partners include Dr. Rob Franklin, Dr. Keith Latson and Rob "Robo" Hendrickson.
Co-founder, Product Development & Giving Programs
Rob grew up in the Texas Hill Country and developed a love for horses during his childhood years. His family spent a year abroad, living in Edinburgh, Scotland while he was 11 years old. During this period his family traveled Europe extensively while he was enrolled in a local school system. This experience allowed him to develop a broader sense of the world, its societies, cultures, needs and various faiths.
Learn How Rob Is Doing Good
Co-founder & Operations
Keith was born at Fort Hood, Texas, the son of a career military officer and healthcare educator. He spent his childhood moving every 2-3 years from one corner of the United States to another, with a few years of European and Hawaiian living scattered in.
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Co-founder & Director of Marketing
Robo grew up on a family cattle ranch in western South Dakota where they raised both cattle and registered Quarter horses.
Rob’s father, Dr. Dale Hendrickson, DVM had a mixed animal practice and Robo’s first job was cleaning stalls, floating horse's teeth, prepping castrations and wrestling whatever animals needed wrastlin'.
Learn How Robo Is Doing Good
Customer Happiness & Operations
Hilary's passion for horses all began at the age of seven when she took her first riding lesson. Since then she has turned her love for horses and passion for helping people into a lifelong career by founding an equine assisted therapy program.
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Retail Sales Influencer
Michael Zeigler, known by his friends and coworkers alike as “Zig”, grew up in Longview, Texas and his lifelong passion for the outdoors, business and livestock began to take shape at an early age.
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Amanda grew up in Chester, VA where she showed hunter horses and worked for local barns to help pay for training and horse show entry fees. This is where she grew a passion for learning about management and nutrition programs.
Learn how Amber is doing good
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