Early Life
Robo grew up on a family cattle ranch in western South Dakota where they raised both cattle and registered Quarter horses.
Rob’s father, Dr. Dale Hendrickson, DVM had a mixed animal practice and Robo’s first job was cleaning stalls, floating horse's teeth, prepping castrations and wrestling whatever animals needed wrastlin'.
Robo has been a rodeo cowboy since childhood and continued with the pathway through high school and college where he qualified for the National Collegiate Finals Rodeo three times and made the top 10 on two occasions.
After graduation, Rob continued on in the professional ranks as a PRCA bareback rider for 10 years making the Badlands and Prairie Circuit Finals multiple times.
Learning the Ropes
In 2011 he became a partner in Animal Stewards International with Dr. Rob & Dr. Keith. Aside from his role with strategic marketing, he has been an important part of FullBucket’s Giving Trips and the One-4-One Giving Program for horses and pets, alike.
Robo currently spends his time between the ranch in South Dakota and a small farm outside of Brock, Texas, with his wife Jodi, owner of Fringe Scarves and daughters Ollie and Scout.
“Making great products and creating new ways to help animals is a great feeling but nothing matches the pride I feel in each of our Giving Trips abroad. Whether it’s a back yard horse, a champion quarter horse or a mule working on a coffee farm - we all depend on them and they, in turn, depend on us.”
Doing Good
In 2011 he became a partner in Animal Stewards International with Dr. Rob & Dr. Keith. Aside from his role with strategic marketing, he has been an important part of FullBucket’s Giving Trips and the One-4-One Giving Program for horses and pets, alike.
Robo currently spends his time between the ranch in South Dakota and a small farm outside of Brock, Texas, with his wife Jodi, owner of Fringe Scarves and daughters Ollie and Scout.
“Making great products and creating new ways to help animals is a great feeling but nothing matches the pride I feel in each of our Giving Trips abroad. Whether it’s a back yard horse, a champion quarter horse or a mule working on a coffee farm - we all depend on them and they, in turn, depend on us.”
