Early Life

Robo grew up on a family cattle ranch in western South Dakota where they raised both cattle and registered Quarter horses.

Rob’s father, Dr. Dale Hendrickson, DVM had a mixed animal practice and Robo’s first job was cleaning stalls, floating horse's teeth, prepping castrations and wrestling whatever animals needed wrastlin'.

Robo has been a rodeo participant since childhood and continued with the pathway through high school and college where he qualified for the National Collegiate Finals Rodeo three times and made the top 10 on two occasions. After graduation, Rob continued on in the professional ranks as a PRCA bareback rider.

Learning The Ropes

From there he moved to Fort Worth and began contracting as an art/creative director, copywriter and eventually became a partner at Access Creative Advertising in Fort Worth where he began a lengthy advertising career. Rob and his partner grew Access to a top agency in the Texas market.

Robo has worked with senior executives developing brand, products, marketing, sales and Internet strategy for Sony Electronics, Blockbuster, GameStop, XM Satellite Radio, Sabre, Western Horseman, Quarter Horse News, Barrel Horse News, Alaska Magazine, Gray’s Sporting Journal, Justin, Lick Sleeve, MosquitoNix and Texas Industries.

He helped with a new start-up pharmaceutical company called Vetericyn where he directed their national media marketing programs. He also helped launch Horse Advertising Network.com, the equine industry’s first online ad network.


Doing Good

In 2010 he became a partner in Animal Stewards International with Dr. Rob & Dr. Keith. Aside from his role with strategic marketing, he has been an important part of organizing FullBucket’s Giving Trips and coordinating much of their community outreach and One-4-One Giving Program to horses and pets, alike.

Robo currently spends his time between the ranch in South Dakota and a small farm outside of Brock, Texas, with his wife Jodi, owner of Fringe Scarves and daughters Ollie and Scout.

“Making great products and creating new ways to help animals is a great feeling but nothing matches the pride I feel in each of our Giving Trips abroad. Whether it’s a back yard horse, a champion quarter horse or a mule working on a coffee farm - we all depend on them and they, in turn, depend on us.”