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Robo grew up on a family cattle ranch in western South Dakota where they raised both cattle and registered Quarter horses.

Rob’s father, Dr. Dale Hendrickson, DVM had a mixed animal practice and Robo’s first job was cleaning stalls, floating horse's teeth, prepping castrations and wrestling whatever animals needed wrastlin'.

Robo has been a rodeo cowboy since childhood and continued with the pathway through high school and college where he qualified for the National Collegiate Finals Rodeo three times and made the top 10 on two occasions.

After graduation, Rob continued on in the professional ranks as a PRCA bareback rider for 10 years making the Badlands and Prairie Circuit Finals multiple times.

Rob grew up in the Texas Hill Country west of Austin and developed a love for horses during his childhood years. His family spent a year living overseas when he was 11 years old. Attending school and traveling extensively allowed him to develop a broader sense of the world, its societies, cultures, needs and various faiths. 

After returning to Texas, Rob spent a summer in Wyoming working with horses. An influential, local ranch veterinarian inspired him to become a horse doctor.

Keith was born at Fort Hood, Texas, the son of a career military officer and healthcare educator. He spent his childhood moving every 2-3 years from one corner of the United States to another, with a few years of European and Hawaiian living scattered in.