This is one of the most common questions we get asked at FullBucket. The other is, “How did you choose the working equid as your cause?”

Muhammad Yunus, who founded Grameen Bank in Bangladesh somewhere around the 1970s, coined the phrase "social business" as a way to describe his new enterprise. Grameen was the first microfinance company of it's kind. By distributing small loans to poor people, Grameen Bank helped free millions from poverty – literally pennies at a time. Yunus won the 2006 Nobel Peace Prize for his world-changing efforts.

The term social business is used to describe a new type of business, one that fills a gap between profit-making and human needs.

A social business is based on applying entrepreneurial thinking to social problems like poverty, hunger and disease.

It is a self-supporting enterprise that creates jobs and generates economic growth with the guiding principle to help make the world a better place.

It exists in between for-profit companies who donate to charity and non-profit programs that can only survive with donated funds.

When we launched FullBucket Veterinary Formulated Supplements, we didn’t know any of this. Our story began with two veterinarians who started a supplement company that developed best of class products for veterinarians to use while managing GI disease.

After some initial success, we realized that having just another animal healthcare company was not going to fulfill our life’s ambitions. You see, we share the same innate feeling you do: do your best each day to leave people, animals and the world better than when you found them. Like you, we strive to have meaning and purpose in our life that isn’t self-serving.

We underwent an intense strategy session to align the ambition of having our own business with our personal objective to help others.

And then we read “Start Something That Matters,” by Toms Shoes founder Blake Mycoskie. It gave us the framework to redesign the business from the ground up. Our first trip to Mexico on the Equitarian Intitiative trip gave us the purpose – the working equid.

Working equids are described as horses, mules and donkeys that perform vital functions in the daily lives of certain (poor) societies. These animals are imperative for the survival of millions of people – entire families. Cultures have been built on the backs of these equids for centuries…and still are today.

There are over 80 Million of these animals around the world with nearly half existing in poor or even wretched condition.

Equine veterinarians, such as those who donate their time to organizations like the Equitarian Intitiative, are the ones who have picked up their torch and are making a difference. We Equitarians positively affect families when we help their animals – it’s a win/win/win. “Help a horse, help a family,” as Equitarian Dr. Jay Merriam likes to say.

Our team was already working on designing and producing  superior nutritional products, so the leap to making a product specially formulated for underdeveloped regions dependent on donkeys, burros and horses, was right in our skillset.  We aimed to improve people’s lives by keeping their animals healthier through good nutrition.  A sick or deceased animal’s burden often falls right into the lap of children meant to be in school.  The question then became, “how to exactly go about it?”

The answer: FullBucket Veterinary Formulated Supplements.

With the purchase of one FullBucket in the United States, another FullBucket will be provided at no charge to treat undernourished working equids.

The products we sell here in the US are different than the ones being distributed in third world countries.  We address specific nutritional needs with specifically designed nutritional supplements. In the USA, we have developed four, very engineered, gastrointestinal products:

1) FullBucket Equine Probiotic Granules - Daily Use
2) FullBucket Equine Probiotic Paste - Urgent Care
3) FullBucket Foal Probiotic - Urgent Care
4) FullBucket Equine Anti-Diarrheal Drench - Emergency Use

For every serving you prescribe, dispense or administer, we give a serving to a working equid.

Rob, Keith and Robo